Apple is at the top of the list of the most popular tech company for a decade now. Despite having tough competition from its rivals Apple still stays strong in the market and never runs out of customers. What is their secret? If you want to learn something from Apple to increase your growth in the market and maintain stability as long as they are doing, then read on to know more.
Here are the main 11 marketing lessons to learn from Apple-
- Keep it simple
In Apple marketing, the advertisements are straightforward and they don’t fill the spaces with annoying and unnecessary details about the whereabouts of the products. Instead, the ads and other marketing messages only show the product and let it speak for itself. The visuals do it all rather than words.
2. Use product placement
Apple has a huge budget by which it displays and advertises its products on television shows and movies. But any other marketer can start small and first place a product with an influencer who shares it on their social media. Now the seed is planted and you can create more advanced marketing strategies to increase your brand awareness and grow.
3. Leverage reviews
Apple has continuously shown good results by getting user feedback. The marketing strategy is to urge customers to review your product in return for a free sample or a discount. So customers are also happy to give a review and you also benefit from this.
4. Focus on unique value proposition rather than price
Apple company never gets involved in price wars, which is probably the best marketing technique any company can follow. They stick to their prices even if other rival companies are offering the same features at a lower price. They can do this because they focus on maintaining their unique value proposition. They have confidence in their products and stick to what they do.
5. Stand for something
Customers want to know that you represent something. They want some core values that they can see in action to feel comfortable buying and using your products. You have to cater to the beliefs of your audience and let them know that your brand can always be counted on to deliver what they stand for.
6. Create experiences, not products
Apple uses the art of storytelling to make people believe that they deserve a chance to try their products. They create experiences with potential customers rather than just selling the products. The ambiance and environments of the Apple stores say it all as there people can try different Apple products and choose what they want.
7. Speak to audiences using their language
Apple knows how to speak to its customers in their language. It creates a deeper bond with the customers and increases their sales. Apple has found a way to reach customers on a new level that many companies are still not able to figure out. Apple gets to the customers in a way that after using an Apple product, the customers are reluctant to use another anymore.
8. Develop an aura and mystery around what you are doing
Apple has used different aspects of marketing strategies that are to create mystery about what they are doing next with their products. They make announcements through minimal interaction which creates curiosity about the new product. This gets customers pumped up in a way that has them buying whatever the product is.
9. Appeal to emotions
The more visual content, the more it appeals to emotions like happiness, enjoyment, and others, and the more likely that content will be shared with others. This increases their sales and lets them excel in the market with many new and improved products.
10. Use visuals
Visuals work better than words. Advertisements should have lesser words for better influence on customers. And Apple has implemented this great approach in their advertisements. They only have 10 words in the ad which lets the viewers focus on the visuals of the new products that attract them rather than rambling about the details that they don’t care about.
11. Be ready and willing to fail
Failures are not something to be sad about. They keep you going further and further down the path of success. It’s like an investment that encourages more innovation. Apple has shown that they don’t fear failure, they consider it a part of their progress and cope with it better than in the past.
So these were the most important 11 marketing strategies that every company should learn from Apple. They help in building your name in the market and keep you going up the ladder without any obstacles.
There are many aspirants who were waiting for this blog. Here it is-UPSC 2020-Question Paper Analysis, Trends, and Takeaways
UPSC 2020 Prelims examination came as a shocker for many of us. Although UPSC is already known for surprising patterns, this was way more surprising. This year if you have appeared for this exam you must have felt this.
In the paper of GS-1, there were many questions from the agriculture section, which is usually not given proper attention by candidates. What we can observe from this paper is there where a major chunk of questions based on common basic understanding as well as factual questions.
Current Affairs as usual had high weightage and there were some very direct questions this year. If we see polity questions there were many questions asked from the constitutional framework topic. There were very less amount of questions from ancient and medieval history this year.
|SUBJECT||Number of Questions|
|Current Affairs Based||19|
|History and Art&Culture||19|
|Science & Tech||10|
So, as evident from the above table, there was a major chunk of questions from History and Art and Culture and Current Affairs. This year the paper was total analysis-based. You can’t clear this just by memorizing data and reports published around the year without understanding and absorbing the data.
And, there are many students who are complaining about the nature of this exam instead of working on their weaknesses. My advice to all such candidates will be, guys just focus on your weaknesses and rectify it before the next Prelims 2021 which is to be held on 27th June 2021. Focus more on revision, rather than focusing all your energy on just memorizing new contents/data/facts.
Avoid reading too many books, rather focus on limited resources more revision as suggested by most of the toppers.
I hope this will help in your preparation for UPSC 2021 Prelims/Mains.
Thanks for visiting InfoDestiny.
As we all know that we got independence on 15th August 1947, but it was a long struggle which later shaped our foreign policy as well.
Pt. Jawahar Lal Nehru, who was our first P.M after independence has a major role in formulating our foreign policy. Although we can’t say the foreign policy of India was a reflection of just one person’s thought but still, we can safely say Pt. Nehru’s contribution was bigger as a P.M.
There are a number of factors which affects our foreign policy like Geography, History&Tradition, Social Structure, Political Organisation, International Milieu, Economic Position, Military Strength, Public Opinion&leadrership.
Due to the colonial pain, India has faced for so long time our leadership has learned some big lessons, which later helped them regarding the formulation of foreign policies of India as a sovereign state.
We all know we got independence after the second world war(1939-45). At that time the world was divided into two blocs- US bloc and USSR bloc. It is referred to in our history as an era of the cold war. It was an ideological war in which USSR was leading communist bloc and the capitalist bloc was headed by the USA.
At that time when all the countries were living in constant pressure of joining either bloc, India preferred NAM over joining any of them. Now you must be thinking- What is NAM?
NAM is a short form of NON-ALIGNED MOVEMENT. It means we have chosen to not be a part of any camp at that time. Now you can think of the risks associated with that step. Our country just got freedom, have been divided into two, have little resources to support our big population but still, our leadership decided to not join any camp. Why it was so? Had we not needed them at that time of crisis, or were we confident enough to conquer any adversaries all alone? The answer is no, our leaders had known that very well that’s why in 1956, PM Nehru along with Yugoslavia’s President Josip Broz Tito, Egypt’s second president Gamal Abdel Naseer signed a declaration, for the formation of new world order in form of NAM. NAM was basically a group of independent nations who were not willing to be a part of either bloc.
India’s foreign policy has always been included-
- Promotion of World Peace
- Anti Colonialism
- Anti Racialism
PM Nehru also signed a treaty with China, which embodied the principles of Panchsheel. It was signed in 1954 and was regarding Tibet. It included:-
- Mutual Respect for each other’s territorial integrity and sovereignty
- Non-interference in each other’s internal affairs
- equality and mutual benefit, and
- peaceful co-existence
Here in this blog, we will only talk about the elements which affect our foreign policy we can’t go in detail about each and every policy but will tell you about the major doctrines of Indian Foreign policies which are considered as a milestone in nation’s growth and changed the course of international dynamics as well.
Our Foreign Policies has always been biased towards the Afro-Asian countries, mainly because of the shared history of exploitations. India played major role in the independence of Indonesia in 1955. India played an active role in the Afro-Asian Conference in Bandung, Indonesia.
India always supported the international institutions which have advocated peace and prosperity in the world. India became a member of UNO in 1945 itself with its establishment. Vijaya Lakshmi Pandit of India was elected President of UN General Assembly in 1953. India has also made a contribution in peacekeeping forces who works in peace and rehabilitation processes. Indian peacekeeping forces have taken part as peacekeeping forces in Korea, Congo, El Salvador, Cambodia, Angola, Somalia, and many more countries.
India has strongly favored the disarmament. India has always opposed the arms race, stockpiling of nuclear weapons, chemical, and biological weapons. India didn’t sign the NPT in 1968 and CTBT in 1996 due to the discriminatory and hegemonistic nature of these treaties.
If we are talking about Foreign Policy and didn’t discuss the Gujral Doctrine then how can it be completed? I.K Gujral was foreign minister during the tenure of H.D Devegowda in 1996. This policy was initiated/formulated by him in his tenure as FM/EAM. It strongly advocates the unilateral concessions to our small neighbors, on the basis of non-reciprocity. He suggested that as we face two hostile countries in our North as well as west, we have to be at total peace with the rest of the neighbors to contain China and Pakistan’s misadventures in the region.
Our Nuclear Policy, which was adopted in 2003 strongly supports “No First Use”. It says we will use them only in case of an attack on India and in retaliation.
India has also launched the “Connect Central Asia” Policy in 2012. Purpose of this initiative is to bring central asian countries closer. Countries like, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan are part of it. The objective is to engage with them in strategic talks, defense partnership, P2P engagement, Infra Projects and other developmental co-operation to increase engagement in multiple domains.
In 2014, Modi government upgraded the “Look East Policy” and renamed it as “Act East Policy”. PM Modi has further focussed on accelerating the processes between India and East Asean Nations. It also has provisions to strenghten the NE region of our country, focusses on the extended neighborhood in the Asia-Pacific region. It has also provided it with the political, strategic and cultural dimensions to refresh our relationship with countries like Indonesia, Vietnam, Malaysia, Japan, Republic of Korea, Australia and Singapore. Connectivity of NE states with ASEAN countries is also a major priority of the government.
So, we have gone through the major foreign policy of India from Independence till now. Hope you must have got to learn lots of new things in this blog. For regular fresh contents, you can subscibe to our blog.
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Whether you are going to appear in UPSC 2019 or just starting practice for UPSC Mains answer writing and aiming for UPSC 2020 or 2021, this blog will be very beneficial in honing your writing skills and secure good marks.
As you must already be knowing that UPSC organizes Civil Services Examination every year to recruit candidates in Grade-A level services like IAS, IPS, IFS, etc., This examination generally has 3 stages- Preliminary, Mains and Interview.
Preliminary is just a screening exam, it’s mark doesn’t count in Final Merit list. Here in this blog, we will talk about Mains answer writing. As we know mains is the subjective examination, so you have to hone your writing skills in order to score good marks in this exam. Usually, all aspirant used to read a lot but they don’t focus on their writing skills and due to that, they couldn’t make a place in the final list.
So apart from studies, you must practice a lot. You can start it with writing about any recent news, and can express your opinion about that in your writing. For e.g Plastic Pollution is in news nowadays, almost every day you must have seen articles in various newspapers, so now you can write about what exactly it is, what will be its consequences and how can we stop it.
How to Identify Questions?
Before attempting you must identify questions, like what the examiner is expecting from the student through the answer. You should attempt questions with the right perspective. You must have seen terms like Analyse, Assess, Compare, Contrast, Critique, Describe, Discuss, Evaluate, Examine, Explain, Illustrate, Justify and Review, if you have gone through the Previous years UPSC Papers or Mains Test Series Papers.
They are all different and our approach should also be different while attempting the questions with these terms involved.
- Analyse: Division of Question into its components, now explain how it relates to each other.
- Assess: Write down the importance of key terms given in the question
- Compare: Examine the Similarities and Differences of the key terms
- Contrast: Focus only on the differences/ Dissimilarities
- Critique: Write down the restraints and efficacy of the key term.
- Describe: Give a full description of the Subject
- Discuss: Present various perspective and coherent argument
- Examine: Full Description along with relevant affairs
- Evaluate: Give detailed information about the importance and support it through concrete evidence
- Illustrate: Show your understanding of the topic through examples from various sources
- Explain: Write down about the subject and Justify it by giving more details and relevant facts.
- Review: Retrospective view of the topic (critically and deliberately)
- Justify: Provide a rationale/Justification for the given topic
Apart from this, you should write your answers in multiple dimensions like socio-economic, political and others. Better articulation of issues and events leads to better understanding which results in good answer content while writing practice can provide you an edge over other aspirants.
Hope you will do well with these tips. All the best to aspirants who are appearing in UPSC 2019 mains and also those who are starting writing practice as well.
Do visit InfoDestiny regularly for fresh contents regarding UPSC Preparation. Thank You.
As Founding fathers of our constitution describe our country as- “India, that is Bharat, shall be a Union of States“. It reflects the indestructible nature of its unity.
We are all living in our country cherishing the fundamental freedom provided by the constitution and guaranteed by the Supreme Court itself. But we all know very well about the conditions before 15 August 1947, the day we got our freedom. We used to learn about many freedom fighters who laid their life in this process, like Shaheed Bhagat Singh, Chandra Shekhar Azad, Subhash Chandra Bose, Mahatma Gandhi, etc.,
East India Company came to India as traders in 1600. But in due course of time, they took benefit of our mutual indifferences and later overpowered us to rule us. In this whole process, there were many peoples who had actually belonged to this country but fought for them for their own benefit.
But after much when the British Government announced the independence of our country it came as a big setback for us as well because they also announced the partisan of this country in two-India and Pakistan. It was a long demand of Muhammad Ali Jinnah, the founder of All-India Muslim League.
Independence of India was a great moment for the country. The dream of “Self Rule” has become a reality but the pain of partisan, the displacement of peoples from different parts of our country to Pakistan and vice-versa was quite painful. The nation was divided into religious lines. Religious violence spread all over the country, riots broke out which resulted in the casualties of millions.
What were the immediate challenges for India?
At the time of Independence, India was not like what we see now. At that time there were almost 565 princely states in India, who had been given the options of joining India, Pakistan or remaining Independent. Integration of those Princely States with India was much necessary. This herculean task was performed by Sardar Vallabhbhai Patel. The first deputy Prime Minister and home minister of India. He has been credited for “United India“. He used great diplomatic skills and wherever necessary request and pressure to get them to join India.
What is Instrument Of Accession?
The instrument of Accession is a legal document which provides the Indian Government to control over the specified subject matters of the state. From June to August 15, 1947, 562 of those Princely States signed the instrument of accession to join India. The subject matters depended upon the acceding state as if a state had the internal autonomy during the British rule they only granted control over the three subjects- defense, external affairs, and communications.
Apart from this, there were states(Talukas) who had transferred most of there administrative power to the Crown had signed different Instrument of Accession with GOI. That granted access to all residuary power and Jurisdiction to GOI.
The states which had the intermediate status signed a third type of instrument, to let them had the power they were exercising during British rule.
3 States didn’t sign the Instrument of Accession. They were Hyderabad, Junagarh, and Jammu & Kashmir. Hyderabad seceded to India through Operation Polo after multiple rounds of negotiations failed. In Junagarh plebiscite was held to join India or Pakistan. 99% of the peoples favored joining India.
In J&K, the ruler Maharaja Hari Singh was initially reluctant to join any of the two. He did not want to join India, because of democratic setup and Pakistan because of communalism. He wanted to remain an Independent ruler. But on 22 October 1947, many Pathan tribesman from Pakistan side who were led unofficially by the Pakistani Army attacked Kashmir. They have been trained and easily defeated the Maharaja Army. On 24 October the Maharaja sought help from the GOI. PM Nehru was initially apprehensive of this step, only after signing the Instrument of Accession, he sent Indian troops to enter Kashmir.
After this, the accession of states under Portuguese and France had taken place in the 1950s. Portuguese ruled the Daman and Diu, Dadra and Nagar Haveli and Goa colonies. French influence was over Pondicherry, Yanam, Mahe, Chandernagore, and Karikal.
Daman and Diu merged with India in 1961 after multiple internal conflicts. Goa merged with India after “Operation Vijay” in 1961. It incorporated in India as Union Territory but later became a state in 1987.
Sikkim became a part of India after its assembly passed a resolution on 10 April 1975 to be fully integrated in India. This resolution was further strengthened by a referendum held on 14 April 1975, in which 97% peoples voted in favor of India. It was the 22nd state at that time.
So the founding fathers of our constitution, most of whom were freedom fighter as well, have been well aware of the problems arising out in our country after independence. So they made provisions of this term “Union Of States”. Although our country has federal structure unlike the United States which is defined as “Federation Of States“, our country is defined as “Union Of States” because Indian Federation is not the result of an agreement among the states to form a nation. And the second thing is that no states have the right to secede from the Union. The Union is used which shows the indestructible nature of Union. The country is an integral whole, it is divided only for administrative reasons.
That’s it. Hope you have liked this blog you can visit Infodestiny regularly to find fresh contents regarding UPSC.
If you are an UPSC Aspirant, you must have heard of Pradeep Singh, the person who cracked CSE 2018 with AIR-93 in his very first attempt. He was only 22 years old when he passed the CSE 2018. Originally from Bihar, he considers Indore his hometown, where his family lives. His father works at a Petrol Pump in the city.
He says his father came to Indore from Bihar in 1992 in search of a job and started working at a petrol pump to support the family. His mother is a housewife and his brother also works in a private firm. “My brother has motivated me to try civil service exam“, he says.
His father sold their only house to finance his coaching fee and other expenses in Delhi. He has gone through lots of ups and downs but has decided to never give up and clear this exam in the very first attempt in 2018.
Pradeep is a B.Com graduate. After graduation, he was thinking to start looking for a job but his father and brother insisted to rather prepare for UPSC. He came to Delhi and joined a coaching center to prepare for UPSC 2018. About his Preparation, he says-
“last 2 years were very tough for me. I was giving my whole time to a single goal and was completely immersed in the studies. Never visited anything apart from India Gate in this period, that’s too I visited on the first day of my arrival in Delhi. Deleted all accounts on social media to prevent loss of time, stayed away from classmates, friends, and relatives as well in this duration”.
Finally, on 5th April, the result got declared, about those moments he says on his quora account that on that day, his friend downloaded the PDF first but he didn’t see in his phone because he wanted to see the result in his own phone, so I downloaded the PDF and searched for Pradeep, I got four results in that second was mine with AIR-93 with Roll No-0812761.
It was truly a great moment for me, I was feeling top of the world. I shouted angrily at that moment. All my hard work has been paid off. It was like a dream for me, I couldn’t sleep the whole night thinking it can fade away. After that, I must have attended almost a thousand calls and messages from well-wishers and friends.
He rightly says,
माना कि मंजिल दूर है, पर हार नही मंजूर है
His story motivates thousand of peoples who don’t have privilege but still continuously striving for making their dream comes true. And his success tells us that this is possible if you are giving your 100% to that cause. So now onwards stop doubting yourself and work hard.
Thanks for going through the complete article, for regular fresh contents, you can visit Infodestiny.
If you are a UPSC aspirant, you must have heard of M. Laxmikanth. Yeah, this is the book which is suggested by almost all the toppers of this exam. But what makes this book most appealing for this exam?
Before going ahead we should know about the writer of this book M. Laxmikanth. M.Laxmikanth is a famous writer based in Hyderabad. He has written books like Indian Polity, Governance in India, Objective Indian Polity and Public Administration.
What is the reason behind being it the ultimate book for Indian Polity?
- It is easy to understand and comprehensible. The book is written in simple words, which can be easily understood by the aspirants in there first go itself.
- Polity subjects are divided into multiple tiny chapters, which covers almost all parts of UPSC polity syllabus. For example, in the Fifth Edition of this book, there are almost 76 chapters. They are not so long chapters they are divided to easily understand and co-relate each other without getting confused.
- This book covers most of the static part of the UPSC Exam, whether it is Prelims or Mains. If your basics are not strong then you should read NCERT first in order to get proper benefit from this book.
- This book tells the background story of major Polity events in our history as well. For example, when you read the topic like “Constitutional Framework” you will go through the multiple examples of what was going on in the constituent assembly at that time. Suggestions of esteemed members of the constituent assembly and countering with data and facts as well.
- If you can relate the topics with the current scenario then it will be a big plus for you, like how many seats are there in LokSabha and RajyaSabha and for how many seats the election has been held in this year, Current council of ministers and there functioning, Functioning of both houses, etc.,
So this is what makes this book all in one solution for Polity subject, especially for UPSC Preparation.
Thanks for reading, you can visit Infodestiny regularly for fresh contents regarding UPSC Preparation.
Many UPSC aspirants read The Hindu or Indian Express regularly in order to update themselves about the recent happenings all across the world. Reading editorials also provides the aspirant with a balanced view of the Government Policies and Pro and Cons of that as well.
But you should not waste lots of your time in reading the newspaper page by page instead, you should first go through the complete UPSC syllabus before starting UPSC preparation and should know the syllabus properly to find the relevant news in the Newspaper.
Not all the news in the newspaper is important for you. You must be selective about your studies. You should read the news which is important for UPSC point of view. You should read the ”lead article” on the Hindu editorial page which provides you with deep analysis of the current topics.
There are multiple benefits of reading newspapers, Some are listed below-
1- You can keep yourself updated with recent developments in India as well as the world.
2- As the latest UPSC pattern they focus more on the questions related to the current affairs and ask the static topics related to that. So in order to solve those questions easily, you should be aware of those terms.
3- You can make notes out of it to revise later. If you have read the newspaper daily then if you buy the consolidated notes of monthly current affairs of the reputed institutes and revise it later you can recall the facts from the memory.
4- You can form your opinion based on the data and facts. You can take a cue from the editorials the positive and negative one. So you can form your own opinion which will further help you with your mains and interview.
5- It will further help you in increasing your vocabulary base, which will make your answer writing impactful.
6- It will solidify your knowledge about contemporary issues and you can better articulate your opinion on these issues.
Apart from this, you should not waste your time on the stuff which is not relevant as per the UPSC syllabus. Sports and Entertainment Pages are not so important, you can jot down the major achievements in those fields only. You shouldn’t give more than 1 Hour for the newspaper. Because you already have loads of syllabus in front which needed to be completed and revised regularly.
Thanks for going through this article. Keep visiting Infodestiny for relevant contents.
Every UPSC aspirant must have thought like whether they should join test series or not. And if join, then which institute offers the best test series. So here I am going to tell you the benefit of joining a test series.
Yeah, it certainly has many benefits. You must have seen multiple videos of toppers suggesting to join a test series. You must be thinking about what new I am telling you. I am not telling you a new thing but I am also going to tell you the practical benefit of joining a test series and regularly appearing for each and every paper according to the schedule. Without missing any.
- First of all, it helps you in maintaining your mental stability in those 2 Hours of the paper at Prelims. You don’t panic if you have done enough practice through the test series.
- It helps in streamlining your preparation. You constantly have some kind of pressure to complete the syllabus within time and appear for the test. You should not wait for a complete reading of the whole syllabus instead you should keep practicing the test papers of the syllabus you have already covered.
- They also give questions from past years which can further benefit you in your preparation. Reading, appearing for test and then feedback is very much beneficial to know where we stand. And to know about our strength and weakness.
- As we know UPSC Prelims is basically a screening exam. It doesn’t count in the final merit list. But still, if we take an example of UPSC 2016, 1135943 students filled the form, out of that 459659 appeared for the prelims exam. In that 15452 students qualified for the mains exam that year.
- UPSC Prelims exam is very much about the facts and practice. You can be completely right or wrong. Lots of peoples focus on reading all the time, day in and day out but they couldn’t perform as they wish or deserve. It is because of not enough practice.
- Just reading all the books and completing all the current affairs doesn’t ensure your success in UPSC Prelims. You have to go through a different variation of questions which are generally asked in prelims nowadays.
- Many students miss the mains list by 5-15 marks just because they didn’t have enough practice in such an exam like an environment. You can also give test at your home but with due seriousness. You shouldn’t fool yourself in this process.
- So in order to confirm your seat for UPSC Mains next year, you should go through the multiple kinds of questions. There are many test series which is free of costs like Insight and IAS Baba. They provide good materials and analysis as well.
You can also buy test papers of reputed institutes from Rajendra Nagar/Mukherjee Nagar if you live in NCR or You can also download it from the website free of cost. Many websites offer to download papers for free. They provide the link to download test papers from institutes like Forum IAS, Vision IAS, GS Score, and many others.
To stay updated, visit InfoDestiny regularly.
We all have seen and heard about the popularity of Anthropology among UPSC aspirants. It is popular because of its limited syllabus and high scoring probability.
Selecting an optional subject for UPSC Mains examination is one of the crucial decision for UPSC aspirants. We should think about it before making any decision. Optional, if aligns with your interest makes it easy for you to gain marks. After all, it is of 500 marks in Mains. It can make or break your dream.
Anthropology is an optional subject which’s syllabus has been cut down significantly in UPSC Mains exam. The common perception is that Anthropology is a static subject but looking at recent trends we can’t deny the role of current affairs in this subject as well.
What does Anthropology stand for?
Anthropology is a combined term of Greek Word Anthropos and logos, where Anthropos stands for human and logos for study. That means the study of humans. What makes it different from biology? you may ask. So here is the answer to this question, In Anthropology we study about the biological as well as cultural impacts on humans and their behaviour.
So now you are aware of the term Anthropology and what it stands for. So if have interest in science and likes to read about the peoples from all across the world and their behaviour and even about the generation who had lived on this earth before us so you can opt for this subject. Science students can easily grasp this subject. It will be a big plus for you if you have a biology background.
You have to be well aware of the different terminology given in the syllabus and also have to properly blend your answer with the Diagrams and Flow Charts and Current Affairs(if needed) to make an impact on the examiner.
So as Anudeep Durishetty(AIR-1, CSE 2017) suggests to aspirants who are new to Anthropology to first go through some popular books and check your interest in this subject. You can start with Ember and Ember which provides you with the fundamental knowledge of this subject.
So have a look at that and do share your thoughts in the comment section.